Award Winning Baker

Turns Entrepreneur

Lorre Jacobs Daniel first gained national recognition as a Food Network Champion and Winner of Season 5 of Cupcake Wars. She went on to share her love for Southern desserts through her Atlanta bakery, Southern Cosmopolitan, and later with her online brand, Southern Girls Bakes.

Her journey eventually turned from sweet creations to skincare when she sought natural remedies for her children’s skin sensitivities. 

From this revelation, YAYA emerged—not just as a skincare line, but as a movement. Each product is intentionally crafted with globally sourced ingredients from Pan-African and Afro-Latino countries, honoring the wisdom of ancestors while meeting the needs of health-conscious consumers today. Vegan, safe, and restorative, YAYA represents purity without compromise.